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Microsoft Dynamics CRM
What is Microsoft CRM
Microsoft® Customer Relationship Management (Microsoft CRM) is a software solution that helps companies build more profitable customer relationships through increased sales effectiveness and more consistent customer care.
Microsoft CRM is designed specifically for mid-market businesses, enabling them to handle a full range of sales and customer service functions.
Why Microsoft CRM
Microsoft CRM helps businesses build profitable customer relationships, providing a centralised and shared view of all sales activity and customer history, helping you to attract new customers, retain existing ones, and get more value from both.
It includes leads and opportunity management; extensive operational and strategic reporting options; and is easy to deploy, customise, and use.
Accessible from Microsoft Outlook and the Web, it integrates with other business applications and scales as your business grows.
Benefits of Microsoft CRM
You can access customer information easily from a single place, anytime, anywhere.
» Sell more to new and existing customers: Microsoft CRM enables employees across your company to easily track leads, sales prospects, and customer data. And you gain valuable customer insight with dozens of preformatted business reports, such as account history and sales pipeline. So you always have the crucial information you need to take advantage of new selling opportunities and build greater customer loyalty.
» Provide reliable customer service: Employees can quickly access and share customer service knowledge in a central location helping to deliver fast, consistent customer service.
» Make the right decisions faster: Today it’s not just what you know, but when you know it. Microsoft CRM gives you instant insight into your customer relationships with comprehensive business reports that show the sales pipeline, account history, customer service summary, and much more for every one of your clients. And it lets you easily automate routine processes such as lead routing, assigning follow-up phone calls, and more.
» Work within the familiar Outlook interface: All this powerful functionality can be used within the familiar interface of Microsoft Office Outlook® 2003, one of the world’s most popular business applications.
» Easily customise CRM for your business: No matter what kind of industry you compete in, Microsoft CRM easily adapts to the unique way you do business.
The value of Microsoft CRM
- Spend less time searching
- Spend more time on sales and service
- Generate and qualify more leads
- Close sales faster
- Increase customer satisfaction and retention
- Increase revenue per customer
Functional Areas
Microsoft CRM has two distinct areas of functionality – Sales and Customer Service, each of which has their own server and client software.
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- Microsoft CRM

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